FIFA CLUB WORLD CUP

DAZN signed a last minute deal to broadcast the FIFA Club World Cup in every country in the world.

I was given the challenge of letting football fans across the world know about the tournament. After bashing out the launch promo in a manic few weeks, I set to work on a social-first magazine that would educate fans about the 32 teams taking part in the tournament.

THE REASONING

1. Longer-form captions and storytelling are really been cutting through on Instagram at the moment

2. Football fans love trivia (who knew that Mexican side Pachuca, ‘the Gophers’, were founded by English miners?)

3. I still love magazines

The results

📙 32 issues
📈 33.3 million impressions
💍 998K engagements (not too sure what this means but I think a lot of people are getting married soon)
💰 Zero paid spend
🤑 Made solely using static assets that were free
🐣 Posted from an Instagram account that had roughly 200k followers at the start of the project