FIFA CLUB WORLD CUP

DAZN signed a last minute deal to broadcast the FIFA Club World Cup in every country in the world.
I was given the challenge of letting football fans across the world know about the tournament. After bashing out the launch promo in a manic few weeks, I set to work on a social-first magazine that would educate fans about the 32 teams taking part in the tournament.

THE REASONING

• Longer-form captions and storytelling are really cutting through on Instagram at the moment

• Football fans love trivia (who knew that Mexican side Pachuca, ‘the Gophers’, were founded by English miners?)

• I still love magazines

The results

📙 32 issues
📈 33.3 million impressions
💍 998K engagements (not too sure what this means but I think a lot of people are getting married soon)
💰 Zero paid spend
🐣 Posted from an Instagram account that had roughly 200k followers at the start of the project